{"id":38355,"date":"2019-01-17T17:32:38","date_gmt":"2019-01-17T16:32:38","guid":{"rendered":"http:\/\/www.outono.net\/elentir\/?p=38355"},"modified":"2019-02-12T02:28:04","modified_gmt":"2019-02-12T01:28:04","slug":"egard-watches-formidable-response-to-gillettes-commercial-against-men","status":"publish","type":"post","link":"https:\/\/www.outono.net\/elentir\/2019\/01\/17\/egard-watches-formidable-response-to-gillettes-commercial-against-men\/","title":{"rendered":"Egard Watches' formidable response to Gillette's commercial against men"},"content":{"rendered":"<p>The American brand of accessories for shaving has caused a great controversy this week with an ad in which denigrates men from a feminist perspective.<!--more--><\/p>\n<p><rel><a href=\"https:\/\/www.outono.net\/elentir\/2017\/05\/03\/a-feminist-shoots-and-murders-a-girl-and-feminists-blame-a-male-system\/\">A feminist shoots and murders a girl and feminists blame 'a male system'<\/a><\/rel><br \/>\n<rel><a href=\"https:\/\/www.outono.net\/elentir\/2018\/06\/05\/feminist-leader-says-that-the-heterosexual-couple-involve-a-risk-to-the-lives-of-women\/\">Feminist Leader Says That the Heterosexual Couple Involve a \"Risk to the Lives of Women\"<\/a><\/rel><\/p>\n<p><big>Gillette's feminist sermon<\/big><\/p>\n<p>In its commercial,<strong> Gillette shows men as bullying at school and sexual harassers<\/strong> (it even shows screenshots of news related to the allegations of sexual harassment launched by the feminist movement Me Too). <strong>It also presents them as braggarts and arrogant, and encourages them to change.<\/strong> The commercial has angered many customers of that brand, generating <a href=\"https:\/\/www.youtube.com\/watch?v=koPmuEyP3a0\">twice as many negative votes as positive ones on YouTube<\/a> (829,000 negative versus 418,000 positive at the time of writing these lines). You can see the commercial here:<\/p>\n<p><iframe loading=\"lazy\" width=\"665\" height=\"374\" src=\"https:\/\/www.youtube.com\/embed\/koPmuEyP3a0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Men can have many flaws (like women), but <strong>it is a bad idea that a brand pretends to sermonize people about their sex.<\/strong> Can you imagine what would happen if a make-up brand presented negative topics about women, calling them hysterical or gossiping, urging them to amend? Many clients would be angry, and rightly so. <strong>In the case of Gillette, the anger of its customers has resulted in calls for boycott on social media.<\/strong> It is, without a doubt, one of the most awkward publicity campaigns that I remember in years, and it shows <strong>the increasing satiety in front of the radicalism of a great part of the feminist movement.<\/strong><\/p>\n<p><big>The response of a watch brand to Gillette<\/big><\/p>\n<p>Via <a href=\"https:\/\/twitter.com\/alonso_dm\/status\/1085875158676660229\">@alonso_dm<\/a> I see that a watch brand, <a href=\"https:\/\/www.egardwatches.com\">Egard Watches<\/a>, answered the day before yesterday to Gillette's denigrating commercial by releasing <strong>a video that shows those facets of men that radical feminism almost never addresses:<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"665\" height=\"374\" src=\"https:\/\/www.youtube.com\/embed\/x_HL0wiK4Zc\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong>Egard's commercial is titled \"What is a man? A response to Gillette\", and shows firefighters putting out a fire<\/strong>, noting that men account for 93% of workplace deaths, according to official US data. <strong>It also shows the military, stating: \"a man, a hero\"<\/strong>, noting that men are 97% of casualties in wars, according to the US Department of Defense.<strong> It also shows parents taking care of their children<\/strong>, noting that men account for 79% of homicide victims, according to UN data. <strong>It also dares with politically incorrect data<\/strong> (because they show the most intolerant face of feminism), noting that almost half of parents without any right to visit continue to support their children financially. Next, <strong>it shows men working in a mine and in an oil prospecting<\/strong>, while noting that the male sex accounts for 80% of suicides according to the WHO. Next come <strong>images of the homeless<\/strong>, with a new datum: 75% of homeless single people are men. <strong>The announcement ends with this slogan: \"We see the good in men\".<\/strong> At the moment, <a href=\"https:\/\/www.youtube.com\/watch?v=x_HL0wiK4Zc\">Egard's video carries 9,800 positive votes and only 146 negative ones on YouTube.<\/a><\/p>\n<p><strong>My thanks to Egard for this formidable video, which dignifies and sees the good of the men<\/strong>, what radical feminism and its political and media spokesmen are bent on hiding.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The American brand of accessories for shaving has caused a great controversy this week with an ad in which denigrates men from a feminist perspective.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11397],"tags":[12312,10385,12313],"class_list":["post-38355","post","type-post","status-publish","format-standard","hentry","category-internet-eng","tag-egard-watches","tag-feminism","tag-gillette"],"_links":{"self":[{"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/posts\/38355"}],"collection":[{"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/comments?post=38355"}],"version-history":[{"count":0,"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/posts\/38355\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/media?parent=38355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/categories?post=38355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/tags?post=38355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}