{"id":52145,"date":"2023-06-23T18:58:08","date_gmt":"2023-06-23T16:58:08","guid":{"rendered":"https:\/\/www.outono.net\/elentir\/?p=52145"},"modified":"2024-06-23T00:09:31","modified_gmt":"2024-06-22T22:09:31","slug":"a-change-in-the-imagotypes-of-counting-stars-for-the-first-time-in-eight-years","status":"publish","type":"post","link":"https:\/\/www.outono.net\/elentir\/2023\/06\/23\/a-change-in-the-imagotypes-of-counting-stars-for-the-first-time-in-eight-years\/","title":{"rendered":"A change in the imagotypes of Counting Stars for the first time in eight years"},"content":{"rendered":"

I am a graphic designer and one of my favorite aspects of my job is brand design. It is creative and exciting work.<\/p>\n

Counting Stars and credibility<\/a><\/rel>
\nOne year and 585 posts in four languages talking about the Russian invasion of Ukraine<\/a><\/rel><\/p>\n

It's been more than 20 years since I designed the star icon that I use in the image of this blog, an image that has undergone changes over the years. The last change in the corporate brands of this blog occurred in 2015<\/strong>, when I launched the largest redesign this website has had. Since then he had not touched it: he continued with the same Bebas font as eight years ago.<\/p>\n

I had been wanting to apply some small changes for some time, since in terms of brands they are in favor of continuity if the design works well<\/strong>, and to tell the truth I was happy with the logotypes of this blog and its different sections. Happy, but not quite, especially with the typography, especially regarding the letter spacing<\/strong>, which was somewhat uneven. On the other hand, today's screens, with much better resolution than those of 2015, invite us to make designs with more subdued nuances<\/strong>. That's why I wanted to introduce some small image changes.<\/p>\n

The main change is that I say goodbye to the Bebas font and I switch to the Bebas Neue Pro font in its Expanded ExtraBold variant<\/strong>, derived from the Bebas but with many more capabilities (it has lower case, various thicknesses and accent symbols). I like its design better and it has better spacing.<\/strong> In some images I have also made small color changes. You can see them below.<\/p>\n

Contando Estrelas<\/big><\/p>\n

This is how the image of Contando Estrelas, the main section of the website, in Spanish, was until now:<\/p>\n

<\/p>\n

Below you can see the new imagotype.<\/strong> The square of the icon is somewhat darker (I preferred the stars to stand out instead of their container). The new font is somewhat thicker and more consistent.<\/p>\n

<\/p>\n

Counting Stars<\/big><\/p>\n

This was the imagotype of Counting Stars, the English section of the website:<\/p>\n

<\/p>\n

This is how the new Counting Stars imagotype looks.<\/strong> This is one of the sections where the changes are less noticeable.<\/p>\n

<\/p>\n

Liczenie Gwiazd<\/big><\/p>\n

As for the Polish section of the website, this was its imagotype:<\/p>\n

<\/p>\n

This is the new imagotype of Liczenie Gwiazd.<\/strong> In this section, the changes are also very subtle.<\/p>\n

<\/p>\n

Defensa y Aviaci\u00f3n<\/big><\/p>\n

I've thought about this section a lot.<\/strong> I even thought about trying different camouflages (the current one is a derivative of the US Marine Corps MARPAT pattern), but finally I decided to keep it, changing just the typography. This was the imagotype of 2015:<\/p>\n

<\/p>\n

This is the new Defense and Aviation<\/strong> imagotype.<\/p>\n

<\/p>\n

Explorando.info<\/big><\/p>\n

This is the section that changes the most.<\/strong> I've been using the shades of green in the background of the website header for many years, but I wanted to try a darker green, which would give it a more serious air and be more less burdensome. This was the imagotype of 2015:<\/p>\n

<\/p>\n

And here you can see the new Explorando.info imagotype.<\/strong> The background color of the icon also becomes somewhat darker, until it reaches a medium green, not as \"phosphorescent\" as the previous one. My idea is that this color works best when used on social media.<\/p>\n

<\/p>\n

The new logos are already on the website<\/strong> and in the free newsletters<\/a>, which you have subscribed to you will have received them already changed this morning. Now I have many more places to put them: social networks, videos, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"

I am a graphic designer and one of my favorite aspects of my job is brand design. It is creative and exciting work.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[19536,10689],"tags":[],"class_list":["post-52145","post","type-post","status-publish","format-standard","hentry","category-we-said-yesterday","category-logbook"],"_links":{"self":[{"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/posts\/52145"}],"collection":[{"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/comments?post=52145"}],"version-history":[{"count":0,"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/posts\/52145\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/media?parent=52145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/categories?post=52145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/tags?post=52145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}