{"id":57820,"date":"2024-11-20T18:54:52","date_gmt":"2024-11-20T17:54:52","guid":{"rendered":"https:\/\/www.outono.net\/elentir\/?p=57820"},"modified":"2025-11-20T01:11:51","modified_gmt":"2025-11-20T00:11:51","slug":"tata-motors-destroys-jaguars-brand-with-absurd-display-of-wokism","status":"publish","type":"post","link":"https:\/\/www.outono.net\/elentir\/2024\/11\/20\/tata-motors-destroys-jaguars-brand-with-absurd-display-of-wokism\/","title":{"rendered":"Tata Motors destroys Jaguar's brand with absurd display of wokism"},"content":{"rendered":"<p>Wokeism, a leftist movement that emerged in the United States, continues its process of destroying identities in the West.<!--more--><\/p>\n<p><rel><a href=\"https:\/\/www.outono.net\/elentir\/2024\/07\/07\/did-the-psoe-plagiarize-the-logo-of-a-conservative-party-for-its-new-foundation\/\">Did the PSOE plagiarize the logo of a conservative party for its new foundation?<\/a><\/rel><br \/>\n<rel><a href=\"https:\/\/www.outono.net\/elentir\/2023\/11\/23\/the-errors-of-the-new-logo-of-the-senate-of-spain-from-the-perspective-of-a-designer\/\">The errors of the new logo of the Senate of Spain from the perspective of a designer<\/a><\/rel><\/p>\n<p>We have seen that movement <strong>destroying a very famous brand, Disney<\/strong>, turning it into a name associated with rubbish as loaded with ideology as it is doomed to failure. The cartoon company's wokeism <strong>destroyed the Star Wars saga<\/strong> and has turned <strong>Marvel<\/strong>, previously a generator of box office hits, into a factory of fiascos. That trend also <a href=\"https:\/\/www.outono.net\/elentir\/2024\/08\/30\/the-second-season-of-the-rings-of-power-the-canon-and-the-woke-influence\/\">led Amazon to destroy Tolkien's work<\/a> with its peculiar \"diverse\" reinterpretation of Middle Earth.<\/p>\n<p>In this maelstrom to bring big business to its knees before the dogmas of the postmodern left, <strong>not even the Olympic Games<\/strong> were spared, <a href=\"https:\/\/www.outono.net\/elentir\/2024\/07\/27\/paris-a-pamphlet-olympics-offending-christians-in-the-name-of-diversity\/\">turning its Paris edition into a grotesque spectacle<\/a>. Surely in India, the owners of <strong>Tata Motors, current owner of Jaguar Cars<\/strong>, have thought that in the West what is most popular is the grotesque spectacle seen in the French capital last summer, and <strong>have decided to kill the brand of the famous British luxury car company<\/strong>.<\/p>\n<p>On its website and social media channels, <a href=\"https:\/\/www.jaguar.es\/copy-nothing\/index.html\" rel=\"noopener\" target=\"_blank\">Jaguar has announced a \"new era\"<\/a>, stating: <em>\"<strong>Jaguar collaborates with a group of original creators from all fields of the arts.<\/strong> Opening new perspectives. Challenging boundaries.\"<\/em> And the result is <strong>this video announcing its new brand image<\/strong>, published yesterday on Twitter:<\/p>\n<blockquote class=\"twitter-tweet\" data-media-max-width=\"665\">\n<p lang=\"en\" dir=\"ltr\">Copy nothing. <a href=\"https:\/\/twitter.com\/hashtag\/Jaguar?src=hash&amp;ref_src=twsrc%5Etfw\">#Jaguar<\/a> <a href=\"https:\/\/t.co\/BfVhc3l09B\">pic.twitter.com\/BfVhc3l09B<\/a><\/p>\n<p>&mdash; Jaguar (@Jaguar) <a href=\"https:\/\/twitter.com\/Jaguar\/status\/1858800846646948155?ref_src=twsrc%5Etfw\">November 19, 2024<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>The video is receiving an avalanche of criticism and humorous comments.<\/strong> It currently has 55,000 replies and just 8,000 likes. Among the responses, <a href=\"https:\/\/x.com\/elonmusk\/status\/1858914024013910020\" rel=\"noopener\" target=\"_blank\">Elon Musk, owner of Tesla and Twitter, has asked:<\/a> <strong>\"Do you sell cars?\"<\/strong> Significantly, Musk's response has 146,000 likes, 18 times more than the video of Jaguar unveiling its new image.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/65535\/54153667198_0035206707_o.png\" style=\"width:661px; height:auto; margin:10px 0 10px 0; border:2px solid #252525;\" \/><\/p>\n<p><strong>The old Jaguar Cars logo is the one you see above these lines<\/strong>, with its classic image of the feline that had been associated with its brand image for many years. <strong>And the new logo is this one:<\/strong><\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/65535\/54153379541_b5cd731779_b.jpg\" style=\"width:661px; height:auto; margin:10px 0 10px 0; border:2px solid #252525;\" \/><\/p>\n<p><strong>A logo without the slightest grace, with a bland typography<\/strong>, which does away with the image of the jaguar, which will only be used as an ornament. <em>\"We need to change people's perceptions of what Jaguar stands for\"<\/em>, <a href=\"https:\/\/www.bbc.com\/news\/articles\/cgr0pw00n7qo\" rel=\"noopener\" target=\"_blank\">has pointed out<\/a> the general director of that brand, Rawdon Glover, to the BBC. Well, they have succeeded. <strong>The Jaguar brand had a reputation for many years manufacturing luxury cars<\/strong>, generally for a clientele with conservative ideas and mostly made up of white and heterosexual men, that is, the devil in the eyes of wokism. <strong>Now Jaguar seems like a brand focused on people who look like aliens and fans of the extravagant fashion of the \"new wave\" of the 80s.<\/strong><\/p>\n<p>With this renewal, <strong>Jaguar joins the ever-growing club of bland brand images<\/strong>, in a trend that began by promoting minimalism in logo design and finally <strong>made brands lose all their personality<\/strong>. A great paradox for those who claim to promote \"diversity\", but a very coherent result for those who are actually promoting <strong>a kind of single thought based on absolute vulgarity<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wokeism, a leftist movement that emerged in the United States, continues its process of destroying identities in the West.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[19536,20417],"tags":[3206,23124],"class_list":["post-57820","post","type-post","status-publish","format-standard","hentry","category-we-said-yesterday","category-art-and-design","tag-jaguar","tag-tata-motors"],"_links":{"self":[{"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/posts\/57820"}],"collection":[{"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/comments?post=57820"}],"version-history":[{"count":0,"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/posts\/57820\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/media?parent=57820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/categories?post=57820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outono.net\/elentir\/wp-json\/wp\/v2\/tags?post=57820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}